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主页 --- News --- Cinnamaldehyde toothpaste:to win the affection of three beauties at the same tim

Cinnamaldehyde toothpaste:to win the affection of three beauties at the same tim

Promulgator: :admin   Send date: :2011-11-28 09:40 Visitor: :

         “Fluoride toothpaste is harmful”, "Poisonous diethylene glycolothpaste", "NCOH without qualification.", etc. Toothpaste market in recent years are frequent scenes of corporate killing each other, can be described as golf with blood splattered. China's toothpaste market since 2005, low profit era, the industry's net profit is less than 5%. But the toothpaste market has been expanding in 2010, China's toothpaste market reached 18.1 billion yuan. The face of such a large market, shopping is inevitable. But industry marketing experts believe that killing is not just kind of clever means of high-end toothpaste market competition is the real way out.

Back in this era of low-cost competition in homogeneous before the arrival of a number of smart companies have to seize the "medicinal toothpaste" concept, the success took the high road. Baiyao Group first launched 20 yuan / piece of white toothpaste in 2005. The end of 2008, SmithKline launched in China the price of nearly 30 yuan / support, several times more than your normal toothpaste toothpaste, anti-allergic "ShuShiDa"; In 2009, the Crest efficiency with excellent seven series is considered high-end for; In early 2010, Colgate launched its new high-end special effects allergy toothpaste, price of 28 ~ 30. First half of 2010, Crest's sales market share of roughly 20%, Colgate and blacks are more than 15%, while the white toothpaste with Chinese toothpaste market shared in supermarkets to reach 9% -10%. The large number of ordinary toothpaste, only struggling in low-cost regions, and smile, "to sell a box of ordinery toothpastes just arrived in high-end toothpaste."

Function of toothpaste to attack each other, the result is a variety of consumer high-end functionality of toothpaste produced widespread skepticism. To this end, has been working on developing cinnamaldehyde toothpaste. Sichuan University, found by experiment, cinnamic aldehyde treatment of periodontitis has a good effect. In addition, the United States University of Illinois at Chicago College of Dental experts found that cinnamaldehyde can reduce the concentration of anaerobic bacteria in the saliva of 50%, after the anaerobic bacteria can eliminate 43% of the tongue. The anaerobic decomposition of corruption produced volatile sulfur proteins, leading to unpleasant halitosis. Add cinnamon aldehyde in toothpaste, can effectively remove bad breath. Meanwhile, a food flavor cinnamaldehyde, safe non-toxic, broad-spectrum antibacterial and cinnamon aldehyde, added to toothpaste, not only do other preservatives, but also exude the unique flavor of cinnamon to improve the quality of toothpaste.